Web Site Analytics

Web analytics is the study of the behaviour of visitors to a website . Web analytics especially refer to the use of data that is collected from a web site to determine which aspects of the site work to the business's objectives, one example of this is that analytics report which of a website's landing pages encourages visitors to make a purchase.

The data reports show such information as web traffic, e-mail response rates, sales and lead information, direct mail campaign data, visitor performance data and other custom metrics. Data can be compared using key performance indicators or graphs to improve a web site's audience response.

The indicators reported are:

bullet The number of visits and number of unique visitors
bullet Visit duration and last visits
bullet Authenticated users and last authenticated visits
bullet Days of week and rush hours
bullet Domains and countries of visitors
bullet Hosts list
bullet Most viewed entry and exit pages
bullet OS used
bullet Browsers used
bullet Robots
bullet Search engines, key phrases and keywords used to find the analyzed web site
bullet HTTP errors

Phantasy Designs offers a report system to all clients on a weekly or monthly basis or even as requested. Our web analytics report costs £3 per week or £10 per month.

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