Search Engine Optimisation

SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEO's) consider themselves to be in the broad field of website optimization (since so many of those elements intertwine).

The majority of web traffic is driven by the major commercial search engines - Yahoo!, MSN, Google & AskJeeves (although AOL gets nearly 10% of searches, their engine is powered by Google's results). If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search - people who want what you have visiting your site. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users.

Search queries, the words that users type into the search box which contain terms and phrases best suited to your site, carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other. Investing in SEO, whether through time or finances, can have an exceptional rate of return.

What is search engine optimisation?
SEO is what Phantasy Designs do to make your site more visible in modern search engines. There are many levels of SEO starting with naming pages correctly,ensuring links can be followed trough to creating and submitting articles linking through to your site.

A quite important factor is the amount of website's that link back to yours. This is alongside the importance of linking sites themselves.

optimise page filenames & directory structures
ensure links can be followed by search engines
ensure you have adequate content/web copy
ensure meta tags are used in your "header" area
web copy keyword integration and saturation
initiate a link strategy - one way links are essential
create & distribute articles linking back to your website
start a monthly Google Adwords™ campaign

Always ensure you have "fresh" content by regularly updating your site with new literature.